“Allow us to reintroduce ourselves…”
(Admit it: you sang the next part of the verse in your head, didn’t you?)
If you’re new to Royal Dynamite, welcome! If it’s been a while, welcome back! We started this brand almost 10 years ago because we wanted to use our love of fashion to share our country and culture with the world.
Sierra Leone was founded in 1808 solely for freed slaves from the Americas. Together, these pioneers from numerous backgrounds, languages and cultures, formed a nation. The capital, Freetown, was recognizable from the sea because of beautiful, massive cotton trees. Freetown is a thriving, beautiful city, and is the inspiration behind our Freetown tee.
Ultimately, this history drives our collective love of fashion to inform, educate and inspire communities around the world. While we love to create pieces you’ll love, we hope that we can help you learn more about not just Sierra Leone, but other nations in West Africa as well. We look forward to getting to know you again, too! If you need anything, reach out to us here.