One Purchase = One Child ™

Our mission: RD Cares provides educational resources to children around the world through our One Purchase = One Child initiative, because every child deserves an opportunity to change the world.

How It all started

The RDCares Program was born from the heart of Royal Dynamite founders, who felt the dire need to give back to their home country Sierra Leone after their visit in late 2010.

It is no secret that the small West African country has an abundance of natural resources with lush, fertile land for agriculture, miles of breathtaking sandy beaches, and beautiful towering mountains that serve as home to a wide variety of wildlife. Yet, despite all the country's natural wealth, they were startled by the increasing prevalence of illiteracy, unemployment, and poverty, particularly among the youth.

This visit made entrepreneurs Cecil Williams and Raphael Saye decide that they will create and use a sustainable platform to invest in the future of Sierra Leone’s children. They stayed true to that promise as they immediately established the RDCares Program as soon as they returned to the US.

Designed for Empowerment

RDCares started as a one-for-one give-back program geared at empowering and supporting school children growing up in marginalized and low-income communities around the world.

RDCares has sent more than 1000 educational care packages for distribution among organizations throughout Sierra Leone, Tanzania, The Dominican Republic, and the US.

Our Giving Partners

Royal Dynamite has worked with the following organizations in the past

●      The Visao Foundation

●      Excelling Youth Educational Scholarship Program (EYES)

●      The Wilberforce Primary School

●      Achieve in Africa

●      Creating Aspiring Personalities for Success.


HEARTSHAPEDHANDS - A Kei Kamara Foundation

How does this work?

Royal Dynamite partners with nonprofit organizations that focus on education and literacy rates in Sierra Leone and other underserved area around the world. For each Royal Dynamite item purchased, we donate a percentage into our RDCares fund. At the end of each quarter [year?], we donate those funds to a non-profit that we’re partnering with at the moment.


Partner with us: If your organization would like to partner with us to accomplish our mission, please contact us at


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