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Home About Royal Dynamite Co-Founders Nadia Sasso
Nadia "IamNadiaMarie" Sasso
The Fashionista 


For Nadia Sasso, the connection to the African Diaspora has always been strong. Born in America to parents who emigrated from Sierra Leone, Sasso is a leader in building cultural connections and fostering civic responsibility.

In 2010, she co-founded Yehri Wi Cry (YWC), an organization that distributes birthing kits in Sierra Leone to increase the successful birth and delivery rates for women. Now, she is a fashion consultant and the new media strategist for Royal Dynamite.

Sasso believes in the potential for collaboration to inspire innovation and has experienced this first hand. She spearheaded the corporate social responsibility initiative at Royal Dynamite that gives back to those in need. For every t-shirt purchased, the company donates an educational care package to children around the world. The initiative has touched more than 300 organizations in countries around across the globe.

Named among Katie Couric’s “Next Generation of Female Leaders”, Sasso received the Young African Committed to Excellence Award by Face2Face Africa magazine. She is also the 2013 recipient of the Posse Foundation's Ainslie Alumni Achievement Award where was honored for her commitment to social responsibility and her ability to inspire others.

Sasso has a dual bachelor’s degree in English and sociology from Bucknell University. She is currently pursuing a master’s degree in American Studies with a certification in Documentary Film from Lehigh University.

Connect with Nadia on Linkedin